University Course Planner The University of Adelaide Australia

WINE 7066 - Advanced Wine Marketing

Career: Postgraduate Coursework
Units: 3
Term: 3933
Campus: North Terrace
Contact: Up to 36 hours
Available for Study Abroad and Exchange: No
Available for Non-Award Study: Check with School
Syllabus:

This course harnesses the most relevant theories and techniques from the marketing discipline to give students a powerful set of skills and knowledge for the practice of wine marketing. The use of consumer and market behaviour theory, consumer insights research, branding and services techniques and business-to-business theory make this course an extremely valuable contribution to a study in wine business. Students will undertake weekly practical exercises involving measurement of brand performance, consumer data collection, strategic brand positioning, brand equity assessment, services design, marketing communication and relationship marketing. The major project involves the development of a new wine brand concept through rigorous customer analysis and secondary data collection, incorporating all elements of the marketing mix.

Course Fees

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Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.

The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.

Units
EFTSL
Amount
3
0.125
          
  


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
3933 Mon 18/02/2019 Fri 22/02/2019 Fri 05/04/2019 Fri 03/05/2019


Class Details

Enrolment Class: Seminar
Class Nbr Section Size Available Dates Days Time Location
30026 SE01 25 FULL 19 Feb - 19 Feb Tuesday 9am - 4:30pm Nexus10, 102, Teaching Room
21 Feb - 21 Feb Thursday 9am - 4:30pm Nexus10, UB34, Teaching Room
23 Feb - 23 Feb Saturday 9am - 4:30pm Nexus10, 102, Teaching Room
25 Feb - 1 Mar Monday, Wednesday, Friday 9am - 4:30pm Nexus10, 102, Teaching Room