WINE 7066 - Advanced Wine Marketing
Career: | Postgraduate Coursework |
---|---|
Units: | 3 |
Term: | 3933 |
Campus: | North Terrace |
Contact: | Up to 36 hours |
Available for Study Abroad and Exchange: | No |
Available for Non-Award Study: | Check with School |
Syllabus: |
This course harnesses the most relevant theories and techniques from the marketing discipline to give students a powerful set of skills and knowledge for the practice of wine marketing. The use of consumer and market behaviour theory, consumer insights research, branding and services techniques and business-to-business theory make this course an extremely valuable contribution to a study in wine business. Students will undertake weekly practical exercises involving measurement of brand performance, consumer data collection, strategic brand positioning, brand equity assessment, services design, marketing communication and relationship marketing. The major project involves the development of a new wine brand concept through rigorous customer analysis and secondary data collection, incorporating all elements of the marketing mix. |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.
EFTSL | |||
---|---|---|---|
0.125 |
Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
Critical Dates
Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
---|---|---|---|---|
3933 | Mon 18/02/2019 | Fri 22/02/2019 | Fri 05/04/2019 | Fri 03/05/2019 |
Class Details
Enrolment Class: Seminar | |||||||
---|---|---|---|---|---|---|---|
Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
30026 | SE01 | 25 | FULL | 19 Feb - 19 Feb | Tuesday | 9am - 4:30pm | Nexus10, 102, Teaching Room |
21 Feb - 21 Feb | Thursday | 9am - 4:30pm | Nexus10, UB34, Teaching Room | ||||
23 Feb - 23 Feb | Saturday | 9am - 4:30pm | Nexus10, 102, Teaching Room | ||||
25 Feb - 1 Mar | Monday, Wednesday, Friday | 9am - 4:30pm | Nexus10, 102, Teaching Room |