ENTREP 7060 - Marketing Technology and Innovation

Marketing is critical to all organisations. As part of this course, students will develop their understanding of marketing principles as they apply to technology-intensive and innovative products and services. Specifically, the course is designed to foster a marketing-oriented mindset and introduce models and tools necessary to make marketing decisions successfully. Major topics include marketing strategy for value creation, finding the right market, understanding customers, designing the offering, accessing and communicating with customers, and achieving sales. Students will develop their skills through simulations and by working with start-ups or innovative enterprises as part of the course