MARKETNG 7023 - Understanding Consumers (M)
| Career: | Postgraduate Coursework |
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| Units: | 3 |
| Term: | 4036 |
| Campus: | North Terrace |
| Contact: | Up to 36 hours |
| Available for Study Abroad and Exchange: | Yes |
| Available for Non-Award Study: | Yes |
| Assumed Knowledge: | MARKETNG 7104 |
| Assessment: | Quiz, Project, Participation, Presentation |
| Syllabus: |
This course introduces the theory of consumer behaviour and relates it to the practice of marketing. It will present relevant material drawn from psychology, anthropology, social and behavioural sciences within the framework of the consumer decision process and its main influencing factors. |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.
| EFTSL | |||
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| 0.125 | |||
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Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
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Critical Dates
| Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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| 4036 | Tue 09/06/2020 | Thu 11/06/2020 | Wed 19/08/2020 | Not Available |
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Class Details
| Enrolment Class: Tutorial | |||||||
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| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 33048 | TU05 | 25 | 2 | 27 May - 24 Jun | Wednesday | 4pm - 5pm | Napier, 210, Teaching Room |
| 8 Jul - 12 Aug | Wednesday | 4pm - 5pm | Napier, 210, Teaching Room | ||||
| 33050 | TU03 | 25 | FULL | 28 May - 25 Jun | Thursday | 1pm - 2pm | Nexus10, 102, Teaching Room |
| 9 Jul - 13 Aug | Thursday | 1pm - 2pm | Nexus10, 102, Teaching Room | ||||
| 33051 | TU02 | 25 | 4 | 26 May - 23 Jun | Tuesday | 11am - 12pm | Barr Smith South, 2051, Teaching Room |
| 7 Jul - 11 Aug | Tuesday | 11am - 12pm | Barr Smith South, 2051, Teaching Room | ||||
| 33052 | TU01 | 25 | 10 | 26 May - 23 Jun | Tuesday | 10am - 11am | Barr Smith South, 2051, Teaching Room |
| 7 Jul - 11 Aug | Tuesday | 10am - 11am | Barr Smith South, 2051, Teaching Room | ||||
| Automatic Enrolment Class: Lecture | |||||||
| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 33047 | LE01 | 102 | 18 | 26 May - 23 Jun | Tuesday | 2pm - 4pm | Darling West, G14, Darling West Lecture Theatre |
| 7 Jul - 21 Jul | Tuesday | 2pm - 4pm | Darling West, G14, Darling West Lecture Theatre | ||||
| 29 Jul - 12 Aug | Wednesday | 11am - 1pm | Hughes, 309, Hughes Lecture Theatre | ||||
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