University Course Planner The University of Adelaide Australia

MARKETNG 3501 - Marketing to the World

Career: Undergraduate
Units: 3
Term: 4020
Campus: North Terrace
Contact: Up to 3 hours per week
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: Yes
Pre-Requisite: MARKETNG 1001 or MARKETNG 1001OUA
Assumed Knowledge: MARKETNG 2501
Incompatible: MARKETNG 3501OUA
Assessment: Case study, Project Presentation, Strategy Pitch and Strategy Report and Exam as per first lecture
Syllabus:

International marketing is a rapidly growing area within the disciplines of marketing and international business. Central to international marketing is the response of international rather than domestic buyers in the marketing environment, the types of decisions that are most feasible and the information required in decision making. During this course, the student will gain insights into the pressures created by the international economic, political, legal and cultural environmental influences on marketing planning. This course will enable students to learn analytical skills required to develop international marketing plans and develop the marketing mix elements in the international environment. Marketing to the World is one of five subjects in the marketing discipline and extends the knowledge developed in marketing management into the international rather than the domestic market. The major theories include, pathways of internationalisation, political and economic risk analysis, international planning, cultural distance, branding for international markets, international market entry, distribution strategies and adaptation versus standardisation. The conceptual material developed during this course will be implemented through class exercises, case studies and a major project.

Course Fees

To display course fees, please select your status and program below:

Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.

The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.

Units
EFTSL
Amount
3
0.125
          
  


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
4020 Mon 10/08/2020 Wed 19/08/2020 Fri 30/10/2020 Not Available


Class Details

Enrolment Class: Tutorial
Class Nbr Section Size Available Dates Days Time Location
22422 TU11 25 3 30 Jul - 17 Sep Thursday 9am - 10am Marjoribanks, 128, BankSA Teaching Suite
15 Oct - 29 Oct Thursday 9am - 10am Marjoribanks, 128, BankSA Teaching Suite
22424 TU09 25 2 29 Jul - 16 Sep Wednesday 8am - 9am Marjoribanks, 128, BankSA Teaching Suite
14 Oct - 28 Oct Wednesday 8am - 9am Marjoribanks, 128, BankSA Teaching Suite
22426 TU07 25 FULL 29 Jul - 16 Sep Wednesday 11am - 12pm Schulz, 308, Teaching Room
14 Oct - 28 Oct Wednesday 11am - 12pm Schulz, 308, Teaching Room
22427 TU06 25 4 30 Jul - 17 Sep Thursday 10am - 11am MyUni, OL, Online Class
15 Oct - 29 Oct Thursday 10am - 11am MyUni, OL, Online Class
22428 TU05 25 FULL 27 Jul - 14 Sep Monday 10am - 11am MyUni, OL, Online Class
12 Oct - 26 Oct Monday 10am - 11am MyUni, OL, Online Class
22429 TU04 25 2 27 Jul - 14 Sep Monday 12pm - 1pm Benham, G25, Peter Martin Room
12 Oct - 26 Oct Monday 12pm - 1pm Benham, G25, Peter Martin Room
22430 TU03 23 FULL 27 Jul - 14 Sep Monday 4pm - 5pm Lower Napier, LG21, Teaching Room
12 Oct - 26 Oct Monday 4pm - 5pm Lower Napier, LG21, Teaching Room
22431 TU02 25 1 29 Jul - 16 Sep Wednesday 1pm - 2pm Marjoribanks, 128, BankSA Teaching Suite
14 Oct - 28 Oct Wednesday 1pm - 2pm Marjoribanks, 128, BankSA Teaching Suite
22432 TU01 25 10 30 Jul - 17 Sep Thursday 11am - 12pm MyUni, OL, Online Class
15 Oct - 29 Oct Thursday 11am - 12pm MyUni, OL, Online Class
Automatic Enrolment Class: Lecture
Class Nbr Section Size Available Dates Days Time Location
22420 LE01 223 22 29 Jul - 16 Sep Wednesday 9am - 11am MyUni, OL, Online Class
7 Oct - 28 Oct Wednesday 9am - 11am MyUni, OL, Online Class