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University Course Planner The University of Adelaide Australia

MDIA 7005 - Media Relations

Career: Postgraduate Coursework
Units: 6
Term: 4020
Campus: North Terrace
Contact: Up to 2 hours per week
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: No
Incompatible: MDIA 2227
Assessment: Online activities, media release and exegesis, communication plan
Syllabus:

This course introduces you to the theory and practice of media relations. It focuses on the role of media relations in a rapidly changing media environment, with an emphasis on the needs and expectations of different media, how to build effective media relationships, and the communication strategies used within the NGO, government and corporate sectors. You will enhance your understanding of media relations strategies and tactics across a variety of contexts and media platforms, design and plan a media campaign, and develop practical skills in media relations writing, research, strategy and evaluation

Course Fees

To display course fees, please select your status and program below:

Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.

The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.

Units
 EFTSL
Amount
6
 0.25
          
  


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
4020 Mon 10/08/2020 Wed 19/08/2020 Fri 30/10/2020 Not Available


Class Details

Enrolment Class: Lecture
Class Nbr Section Size Available Dates Days Time Location
28794 LEC0 10 FULL This class does not have any timetabled face-to-face sessions. Please check MyUni or contact your Course Coordinator for details.
Note: This is an online lecture
Related Class: Workshop
Class Nbr Section Size Available Dates Days Time Location
23282 WR01 10 FULL 30 Jul - 17 Sep Thursday 9am - 11am Helen Mayo Sth, S106, Computer Suite
8 Oct - 29 Oct Thursday 9am - 11am Helen Mayo Sth, S106, Computer Suite