University Course Planner The University of Adelaide Australia

MANAGEMT 7104 - Marketing for Leaders

Career: Postgraduate Coursework
Units: 3
Term: 4139
Campus: North Terrace
Contact: Up to 36 hours per week
Available for Study Abroad and Exchange:
Available for Non-Award Study: No
Syllabus:

Marketing is a critical function for all businesses, and the primary mechanism through which an organisation can shape and grow revenue. All business leaders need to understand the fundamental concepts and practices of marketing. In larger firms, marketing managers are primarily responsible for ensuring customer integration and market intelligence. This course offers an overview of professional marketing thought and action, explaining fundamentals tasks and means of analyses to help leaders evaluate a company's capacity for customer orientation, market evaluation, and opportunity to target specific markets. The course also involves an exploration of buyer behaviours, the significance of market information and analytics, and the need for business leaders to integrate product and service decisions with considerations of price, distribution and promotion.

Course Fees

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Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.

The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.

Units
EFTSL
Amount
3
0.125
          
  


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
4139 Mon 20/09/2021 Wed 22/09/2021 Fri 29/10/2021 Wed 24/11/2021


Class Details

Enrolment Class: Seminar
Class Nbr Section Size Available Dates Days Time Location
36099 SE01 30 5 8 Sep - 29 Sep Wednesday 5pm - 8pm Nexus10, 706, MBA Suite
13 Oct - 1 Dec Wednesday 5pm - 8pm Nexus10, 706, MBA Suite