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University Course Planner The University of Adelaide Australia

WINE 7001EX - Marketing in Wine Business

Career: Postgraduate Coursework
Units: 3
Term: 4136
Campus: External
Contact: Up to 3 hours per week
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: Check with School
Incompatible: MARKETNG 7104 (This incompatibility applies to PG Wine Business students ONLY)
Assessment: Assignments/tests/group work/participation as prescribed at first Lecture.
Syllabus:

This course provides students with an introduction to marketing from a wine business perspective. The focus is on understanding and using appropriate marketing frameworks to analyse the performance and current situation of a wine business, in order to assist in making decisions related to marketing. Students will learn how to best analyse the environment external to the company, and how to plan and review the 4Ps of the company’s marketing mix. Through case studies and exemplars of wine marketing strategies, students can examine marketing practices to formulate strategic recommendations to improve wine business performance.

Course Fees

To display course fees, please select your status and program below:

Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.

The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.

Units
 EFTSL
Amount
3
 0.125
          
  

* This course is not normally offered to international students studying within Australia.


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
4136 Mon 07/06/2021 Thu 10/06/2021 Fri 23/07/2021 Wed 18/08/2021


Class Details

Enrolment Class: Seminar
Class Nbr Section Size Available Dates Days Time Location
33261 01EX 20 FULL This class does not have any timetabled face-to-face sessions. Please check MyUni or contact your Course Coordinator for details.
Note: This class is delivered entirely online.