University Course Planner The University of Adelaide Australia

WINE 7009EX - Wine Branding

Career: Postgraduate Coursework
Units: 3
Term: 4136
Campus: External
Contact: Up to 3 hours per week
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: Check with School
Pre-Requisite: WINE 7001
Assessment: Assignments/tests/group work as prescribed at first Lecture
Syllabus:

This course will introduce students to wine marketing knowledge in the context of wine branding. Key topics covered include the concept of mental availability and its application for the development of distinctive assets, understanding consumer behaviour models and applying them to the key principles which allow wine brands to grow, the similarities and differences of launching wine brands in established and emerging markets, as well as the key criteria required to develop a successful branding strategy for a wine business.

Course Fees

To display course fees, please select your status and program below:

Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.

The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.

Units
EFTSL
Amount
3
0.125
          
  

* This course is not normally offered to international students studying within Australia.


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
4136 Mon 07/06/2021 Thu 10/06/2021 Fri 23/07/2021 Wed 18/08/2021


Class Details

Enrolment Class: Seminar
Class Nbr Section Size Available Dates Days Time Location
33120 01EX 15 6 This class does not have any timetabled face-to-face sessions. Please check MyUni or contact your Course Coordinator for details.
Note: This class is delivered entirely online.