WINE 7009EX - Wine Branding
Career: | Postgraduate Coursework |
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Units: | 3 |
Term: | 4136 |
Campus: | External |
Contact: | Up to 3 hours per week |
Available for Study Abroad and Exchange: | Yes |
Available for Non-Award Study: | Check with School |
Pre-Requisite: | WINE 7001 |
Assessment: | Assignments/tests/group work as prescribed at first Lecture |
Syllabus: |
This course will introduce students to wine marketing knowledge in the context of wine branding. Key topics covered include the concept of mental availability and its application for the development of distinctive assets, understanding consumer behaviour models and applying them to the key principles which allow wine brands to grow, the similarities and differences of launching wine brands in established and emerging markets, as well as the key criteria required to develop a successful branding strategy for a wine business. |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.
EFTSL | |||
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0.125 |
* This course is not normally offered to international students studying within Australia.
Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
Critical Dates
Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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4136 | Mon 07/06/2021 | Thu 10/06/2021 | Fri 23/07/2021 | Wed 18/08/2021 |
Class Details
Enrolment Class: Seminar | |||||||
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Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
33120 | 01EX | 15 | 6 | This class does not have any timetabled face-to-face sessions. Please check MyUni or contact your Course Coordinator for details. | Note: This class is delivered entirely online. |