University Course Planner The University of Adelaide Australia

MARKETNG 7023 - Understanding Consumers (M)

Career: Postgraduate Coursework
Units: 3
Term: 4236
Campus: North Terrace
Contact: Up to 36 hours
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: Yes
Assumed Knowledge: MARKETNG 7104
Assessment: Quiz, Project, Participation, Presentation
Syllabus:

This course introduces the theory of consumer behaviour and relates it to the practice of marketing. It will present relevant material drawn from psychology, anthropology, social and behavioural sciences within the framework of the consumer decision process and its main influencing factors.

Course Fees

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Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.

The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.

Units
EFTSL
Amount
3
0.125
          
  


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
4236 Mon 06/06/2022 Thu 09/06/2022 Fri 22/07/2022 Wed 17/08/2022


Class Details

Enrolment Class: Tutorial
Class Nbr Section Size Available Dates Days Time Location
33010 TU05 25 3 24 May - 28 Jun Tuesday 4pm - 5pm Barr Smith South, 2052, Teaching Room
12 Jul - 9 Aug Tuesday 4pm - 5pm Barr Smith South, 2052, Teaching Room
33011 TU04 25 2 25 May - 29 Jun Wednesday 10am - 11am Barr Smith South, 2052, Teaching Room
13 Jul - 10 Aug Wednesday 10am - 11am Barr Smith South, 2052, Teaching Room
33294 TU06 25 FULL 23 May - 27 Jun Monday 5pm - 6pm MyUni, OL, Online Class
11 Jul - 8 Aug Monday 5pm - 6pm MyUni, OL, Online Class
Automatic Enrolment Class: Lecture
Class Nbr Section Size Available Dates Days Time Location
33009 LE01 86 5 26 May - 30 Jun Thursday 2pm - 4pm Physics, 103, Kerr Grant Lecture Theatre
14 Jul - 11 Aug Thursday 2pm - 4pm Physics, 103, Kerr Grant Lecture Theatre