University Course Planner The University of Adelaide Australia

MARKETNG 7025 - Digital Media and marketing Communications

Career: Postgraduate Coursework
Units: 3
Term: 4239
Campus: North Terrace
Contact: Up to 36 hours
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: Yes
Assumed Knowledge: MARKETNG 7005 or MARKETNG 7104 and MARKETNG 7023
Assessment: Exam/assignments/tests/tutorial work as prescribed at first lecture
Syllabus:

Marketing communications is considered one of the first and most important touchpoints brands have with their consumers. In an increasingly evolving and digital environment, all brands must consider how they can deliver a clear and consistent message to drive effective and successful marketing goals. This subject provides a strategic understanding of and practical skills to plan and implement integrated marketing communications campaigns. It investigates the changing relationship between marketing communications tools and the emergence of an evolving digital media landscape and explores the new opportunities and dynamics of marketing tools. This course transforms students into marketing communications professionals by building practical skills in working with media to develop campaigns, including campaign planning, media liaison, media planning and buying, campaign evaluation, and understanding audience factors. It also examines the ethical, legal and social aspects marketing communications must consider to remain successful in a contemporary and digital marketplace.

Course Fees

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Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.

The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.

Units
EFTSL
Amount
3
0.125
          
  


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
4239 Mon 19/09/2022 Wed 21/09/2022 Fri 28/10/2022 Wed 23/11/2022


Class Details

Enrolment Class: Seminar
Class Nbr Section Size Available Dates Days Time Location
36020 SE02 22 1 6 Sep - 22 Nov Tuesday 10am - 1pm MyUni, OL, Online Class
36021 SE01 28 8 6 Sep - 22 Nov Tuesday 10am - 1pm Nexus10, 102, Teaching Room