University Course Planner The University of Adelaide Australia

MARKETNG 2501 - Consumer Behaviour

Career: Undergraduate
Units: 3
Term: 4205
Session: Summer Session 1
Campus: North Terrace
Contact: Up to 3 hours per week
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: Yes
Assumed Knowledge: MARKETNG 1001
Assessment: Exam/assignments/tests/tutorial work as prescribed at first lecture
Syllabus:

Every individual is a consumer. Understanding consumers and influences of consumer behaviour is crucial for explaining and predicting consumption related behaviour in individuals and organisations alike. Consumer Behaviour introduces the fundamental concepts, principles and theories of consumer behaviour and relates them to the practice of marketing. Drawing on both psychological and sociological viewpoints, this course covers individual factors, such as motivation and needs, perception, learning, personality and lifestyle attitudes and external socio-cultural factors such as family, social groups and group processes, social class, culture and subculture in the context of consumption. This prepares students for making informed decisions about how to manage and respond to the needs and wants of consumers.

Course Fees

To display course fees, please select your status and program below:

Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.

The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.

Units
EFTSL
Amount
3
0.125
          
  


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
4205 Tue 25/01/2022 Thu 27/01/2022 Mon 07/02/2022 Wed 09/02/2022


Class Details

Enrolment Class: Lecture
Class Nbr Section Size Available Dates Days Time Location
92110 LE01 54 1 27 Jan - 28 Jan Thursday, Friday 10am - 1pm Nexus10, UB35, Teaching Room
31 Jan - 11 Feb Monday, Wednesday, Thursday, Friday 10am - 1pm Nexus10, UB35, Teaching Room