University Course Planner The University of Adelaide Australia

MARKETNG 2501MELB - Consumer Behaviour

Career: Undergraduate
Units: 3
Term: 4220
Campus: Melbourne
Contact: Up to 3 hours per week
Restriction: Available only to University of Adelaide College Melbourne Campus students
Available for Study Abroad and Exchange: No
Available for Non-Award Study: No
Assumed Knowledge: MARKETNG 1001
Assessment: Exam/assignments/tests/tutorial work as prescribed at first lecture
Syllabus:

Every individual is a consumer. Understanding consumers and influences of consumer behaviour is crucial for explaining and predicting consumption related behaviour in individuals and organisations alike. Consumer Behaviour introduces the fundamental concepts, principles and theories of consumer behaviour and relates them to the practice of marketing. Drawing on both psychological and sociological viewpoints, this course covers individual factors, such as motivation and needs, perception, learning, personality and lifestyle attitudes and external socio-cultural factors such as family, social groups and group processes, social class, culture and subculture in the context of consumption. This prepares students for making informed decisions about how to manage and respond to the needs and wants of consumers.

Course Fees

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Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.

The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.

Units
EFTSL
Amount
3
0.125
          
  


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
4220 Mon 08/08/2022 Wed 17/08/2022 Fri 16/09/2022 Fri 28/10/2022


Class Details

Enrolment Class: Lecture
Class Nbr Section Size Available Dates Days Time Location
30273 LE01 24 19 26 Jul - 13 Sep Tuesday 10:30am - 12:30pm MyUni, OL, Online Class
4 Oct - 25 Oct Tuesday 10:30am - 12:30pm MyUni, OL, Online Class
Automatic Enrolment Class: Tutorial
Class Nbr Section Size Available Dates Days Time Location
30274 TU01 24 19 26 Jul - 13 Sep Tuesday 1:30pm - 2:30pm MyUni, OL, Online Class
4 Oct - 25 Oct Tuesday 1:30pm - 2:30pm MyUni, OL, Online Class