MARKETNG 3008 - Data Driven Customer Engagement
| Career: | Undergraduate |
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| Units: | 3 |
| Term: | 4220 |
| Campus: | North Terrace |
| Contact: | Up to 3 hours per week |
| Available for Study Abroad and Exchange: | Yes |
| Available for Non-Award Study: | Yes |
| Assessment: | tests, assignments and final exam |
| Syllabus: |
This subject responds to business’ growing emphasis and reliance on data and considers the use of data and analytics in digital marketing. It introduces students to the many ways data can help engage customers and track performance. Students utilise relevant digital tools and technologies concerning search engine optimisation (SEO), digital analytics, and other social media metrics including Google analytics. Emphasis is given to how data analytics supports digital marketing strategy and supports marketing-oriented, decision-making. Students also critically examine the consequences of digital marketing, and the limits and perils of big data. |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.
| EFTSL | |||
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| 0.125 | |||
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Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
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Critical Dates
| Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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| 4220 | Mon 08/08/2022 | Wed 17/08/2022 | Fri 16/09/2022 | Fri 28/10/2022 |
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Class Details
| Enrolment Class: Tutorial | |||||||
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| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 29175 | TU02 | 25 | 2 | 28 Jul - 15 Sep | Thursday | 12pm - 1pm | Nexus10, 228, Computer Suite |
| 6 Oct - 27 Oct | Thursday | 12pm - 1pm | Nexus10, 228, Computer Suite | ||||
| 29176 | TU01 | 25 | 2 | 28 Jul - 15 Sep | Thursday | 11am - 12pm | Nexus10, 228, Computer Suite |
| 6 Oct - 27 Oct | Thursday | 11am - 12pm | Nexus10, 228, Computer Suite | ||||
| 29643 | TU05 | 25 | FULL | 27 Jul - 14 Sep | Wednesday | 4pm - 5pm | MyUni, OL, Online Class |
| 5 Oct - 26 Oct | Wednesday | 4pm - 5pm | MyUni, OL, Online Class | Note: This class is for offshore / interstate students only. Where this requirement is not met, students risk being removed from this class. Please refer to MyUni for details once enrolled. | |||
| Automatic Enrolment Class: Lecture | |||||||
| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 29172 | LE01 | 77 | 3 | 26 Jul - 13 Sep | Tuesday | 4pm - 6pm | Napier, G03, Lecture Theatre |
| 4 Oct - 25 Oct | Tuesday | 4pm - 6pm | Napier, G03, Lecture Theatre | Note: This class will be recorded during the face-to-face session. See recording in MyUni after the scheduled session. | |||
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