University Course Planner The University of Adelaide Australia

WINE 7001 - Marketing in Wine Business

Career: Postgraduate Coursework
Units: 3
Term: 4239
Campus: North Terrace
Contact: Up to 3 hours per week
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: Check with School
Incompatible: MARKETNG 7104 (This incompatibility applies to PG Wine Business students ONLY)
Assessment: Assignments/tests/group work/participation as prescribed at first Lecture.
Syllabus:

This course provides students with an introduction to marketing from a wine business perspective. The focus is on understanding and using appropriate marketing frameworks to analyse the performance and current situation of a wine business, in order to assist in making decisions related to marketing. Students will learn how to best analyse the environment external to the company, and how to plan and review the 4Ps of the company’s marketing mix. Through case studies and exemplars of wine marketing strategies, students can examine marketing practices to formulate strategic recommendations to improve wine business performance.

Course Fees

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Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.

The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.

Units
EFTSL
Amount
3
0.125
          
  


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
4239 Mon 19/09/2022 Wed 21/09/2022 Fri 28/10/2022 Wed 23/11/2022


Class Details

Enrolment Class: Seminar
Class Nbr Section Size Available Dates Days Time Location
36090 SE02 15 11 9 Sep - 25 Nov Friday 2pm - 5pm MyUni, OL, Online Class
36091 SE01 15 7 9 Sep - 25 Nov Friday 2pm - 5pm Nexus10, 102, Teaching Room