ENTREP 1020BUACM - Design Thinking: Problems to Practice (Part B)

Design thinking has earned a leading role in many organisations for its ability to trigger innovation efforts through creative problem-solving. Analytical thinking dissects ideas into component parts, but design thinking reframes problems and prioritises ideas into optimal innovative solutions through human-centred processes. Customers today expect a personalised experience. Companies that nurture creativity and strategically incorporate design thinking across the organisation are 3.5 times more likely to outperform revenue growth of rival firms. Hence, employers actively seek staff with creative problem-solving skills to use their agility and flexibility to assist workplaces to adapt to challenges triggered by constantly evolving technologies and a continually changing environment. In this highly interactive course you will develop an immediate working knowledge of the design thinking methodology and numerous supporting tools and techniques.