MARKETNG 3504MELB - Service Design and Marketing
| Career: | Undergraduate |
|---|---|
| Units: | 3 |
| Term: | Semester 2 |
| Campus: | Melbourne |
| Contact: | Up to 3 hours per week |
| Restriction: | Available only to University of Adelaide College Melbourne Campus students |
| Available for Study Abroad and Exchange: | No |
| Available for Non-Award Study: | No |
| Pre-Requisite: | MARKETNG 1001 or MARKETNG 1001OUA |
| Assessment: | Exam/assignments/tests/tutorial work as prescribed at first lecture |
| Syllabus: |
The role of service, its design and implementation is examined in the context of customer value creation. This course focuses on the key elements (culture, communications, strategy, operations, people and technology), that marketers must integrate to establish and sustain service excellence and provide customer value. A focus on the marketing mix for services, service encounter, human factor and service quality extends service as part of marketing beyond the realm of traditional service industries. |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
| EFTSL | |||
|---|---|---|---|
| 0.125 | |||
 |
 |
Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
|
|
Critical Dates
| Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
|---|---|---|---|---|
| Semester 2 | Mon 11/08/2025 | Wed 20/08/2025 | Fri 19/09/2025 | Fri 31/10/2025 |
|
|
Class Details
| Enrolment Class: Lecture | |||||||
|---|---|---|---|---|---|---|---|
| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 28589 | LE01 | 15 | 15 | 28 Jul - 15 Sep | Monday | 10am - 12pm | 370 Docklands, 302, Teaching Room |
| 6 Oct - 27 Oct | Monday | 10am - 12pm | 370 Docklands, 302, Teaching Room | ||||
| Automatic Enrolment Class: Tutorial | |||||||
| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 28590 | TU01 | 15 | 15 | 28 Jul - 15 Sep | Monday | 12pm - 1pm | 370 Docklands, 315, Teaching Room |
| 6 Oct - 27 Oct | Monday | 12pm - 1pm | 370 Docklands, 315, Teaching Room | ||||
|
|