MDIA 3306 - User Experience Design

The field of User Experience Design has emerged in recent years as a leading design paradigm. It is a way of improving the design of digital interfaces and physical artefacts by seeking to understand the people who use them. This course enables students to examine how user experience design can redefine the meaning, value and functionality of physical products and digital systems, to enhance the sustainability and humaneness of our social and economic environments while offering industries a competitive edge. The course introduces students to the major theories of user experience design and analyses the design strategies that companies use to transform user-oriented service innovations into economic growth and gain competitive advantage in national and global marketplaces. It enables students to explore the integration of service systems, backed by research and development, design capabilities, and adaptability and personalisation.