WINE 7007 - Wine Business Study Tour

This study tour will give you the opportunity to learn about the business models of some of the most successful wine and tourism businesses of Bordeaux, Mainz, Lausanne and Verona. The wine capitals are members of the Great Wine Capitals Global Network, a network of 12 major global cities in both the northern and southern hemispheres, which share a key economic and cultural asset: their internationally renowned wine regions. You will gain firsthand insights into market trends, distribution strategies, and branding techniques, whilst discovering the terroirs, grape varieties, and gastronomic delights of some of the world’s most-known wine regions. You will also be able to expand your professional network, forge valuable partnerships and gain practical insights that will help build your profile ahead of the completion of your degree.