MARKETNG 2010 - Marketing Strategy
| Career: | Undergraduate |
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| Units: | 3 |
| Term: | Semester 1 |
| Campus: | North Terrace |
| Contact: | Up to 3 hours per week |
| Restriction: | Students completing a Marketing Major or Minor only |
| Available for Study Abroad and Exchange: | Yes |
| Available for Non-Award Study: | No |
| Pre-Requisite: | MARKETNG 1001 or MARKETNG 1001OUA |
| Incompatible: | MARKETNG 3503 |
| Assessment: | Peer assessment, assignments, case studies and final exam |
| Syllabus: |
The course examines the development and implementation of marketing strategy by providing an understanding of the key considerations when developing marketing strategies. Topics: environmental analysis, portfolio analysis, product-market definition, business models, competitive analysis, strategic approaches and marketing strategy implementation. This course requires that students have a strong foundation of marketing knowledge gained from Introduction to Marketing (in particular a knowledge of market segmentation). |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
| EFTSL | |||
|---|---|---|---|
| 0.125 | |||
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Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
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Critical Dates
| Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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| Semester 1 | Mon 17/03/2025 | Thu 27/03/2025 | Fri 09/05/2025 | Fri 13/06/2025 |
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Class Details
| Enrolment Class: Tutorial | |||||||
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| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 14619 | TU09 | 25 | 11 | 12 Mar - 9 Apr | Wednesday | 3pm - 5pm | Marjoribanks, 129, Teaching Room |
| 30 Apr - 11 Jun | Wednesday | 3pm - 5pm | Marjoribanks, 129, Teaching Room | ||||
| 14620 | TU08 | 25 | FULL | 13 Mar - 10 Apr | Thursday | 10am - 12pm | Engineering Nth, N132, Teaching Room |
| 1 May - 12 Jun | Thursday | 10am - 12pm | Engineering Nth, N132, Teaching Room | ||||
| 14621 | TU07 | 25 | 1 | 14 Mar - 11 Apr | Friday | 11am - 1pm | Engineering Nth, N132, Teaching Room |
| 2 May - 13 Jun | Friday | 11am - 1pm | Engineering Nth, N132, Teaching Room | ||||
| 14622 | TU06 | 25 | 4 | 12 Mar - 9 Apr | Wednesday | 1pm - 3pm | Marjoribanks, 129, Teaching Room |
| 30 Apr - 11 Jun | Wednesday | 1pm - 3pm | Marjoribanks, 129, Teaching Room | ||||
| 14624 | TU04 | 25 | 10 | 14 Mar - 11 Apr | Friday | 3pm - 5pm | Marjoribanks, 129, Teaching Room |
| 2 May - 13 Jun | Friday | 3pm - 5pm | Marjoribanks, 129, Teaching Room | ||||
| 14625 | TU03 | 25 | FULL | 12 Mar - 9 Apr | Wednesday | 9am - 11am | Marjoribanks, 129, Teaching Room |
| 30 Apr - 11 Jun | Wednesday | 9am - 11am | Marjoribanks, 129, Teaching Room | ||||
| 14626 | TU02 | 25 | FULL | 14 Mar - 11 Apr | Friday | 1pm - 3pm | Nexus10, UB36, Teaching Room |
| 2 May - 13 Jun | Friday | 1pm - 3pm | Nexus10, UB36, Teaching Room | ||||
| 14627 | TU01 | 25 | 5 | 11 Mar - 8 Apr | Tuesday | 4pm - 6pm | Marjoribanks, 129, Teaching Room |
| 29 Apr - 10 Jun | Tuesday | 4pm - 6pm | Marjoribanks, 129, Teaching Room | ||||
| Related Class: Lecture | |||||||
| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 14739 | LE01 | 225 | 56 | 3 Mar - 7 Apr | Monday | 2pm - 3pm | Darling West, G14, Darling West Lecture Theatre |
| 28 Apr - 9 Jun | Monday | 2pm - 3pm | Darling West, G14, Darling West Lecture Theatre | ||||
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