MARKETNG 2010MELB - Marketing Strategy
| Career: | Undergraduate |
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| Units: | 3 |
| Term: | Semester 1 |
| Campus: | Melbourne |
| Contact: | 3 hours per week |
| Restriction: | Available only to University of Adelaide College Melbourne Campus students |
| Available for Study Abroad and Exchange: | No |
| Available for Non-Award Study: | No |
| Pre-Requisite: | MARKETNG 1001 |
| Incompatible: | MARKETNG 3503 |
| Assessment: | Peer assessment, assignments, case studies and final exam |
| Syllabus: |
The course examines the development and implementation of marketing strategy by providing an understanding of the key considerations when developing marketing strategies. Topics: environmental analysis, portfolio analysis, product-market definition, business models, competitive analysis, strategic approaches and marketing strategy implementation. This course requires that students have a strong foundation of marketing knowledge gained from Introduction to Marketing (in particular a knowledge of market segmentation). |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
| EFTSL | |||
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| 0.125 | |||
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Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
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Critical Dates
| Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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| Semester 1 | Mon 17/03/2025 | Thu 27/03/2025 | Fri 09/05/2025 | Fri 13/06/2025 |
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Class Details
| Enrolment Class: Lecture | |||||||
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| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 18783 | LE01 | 18 | 8 | 3 Mar - 7 Apr | Monday | 9am - 10am | 370 Docklands, 301, Teaching Room |
| 28 Apr - 2 Jun | Monday | 9am - 10am | 370 Docklands, 301, Teaching Room | ||||
| Automatic Enrolment Class: Tutorial | |||||||
| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 18784 | TU01 | 18 | 8 | 3 Mar - 7 Apr | Monday | 10am - 12pm | 370 Docklands, 301, Teaching Room |
| 28 Apr - 2 Jun | Monday | 10am - 12pm | 370 Docklands, 301, Teaching Room | ||||
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