MARKETNG 3004 - Marketing Planning Project

Career:	Undergraduate
Units:	3
Term:	Semester 2
Campus:	North Terrace
Contact:	Up to 3 hours per week
Available for Study Abroad and Exchange:	Yes
Available for Non-Award Study:	Check with School
Pre-Requisite:	(MARKETNG 1001 or MARKETNG 1001OUA) and MARKETNG 2010
Assumed Knowledge:	MARKETNG 3006
Incompatible:	MARKETNG 3503
Assessment:	Tutorial participation, assignments, oral presentation
Syllabus:	Students work in groups to prepare a Marketing Plan for a local Adelaide business or not-for-profit organization. This is a capstone course in Marketing, which integrates market theory and management practices from all prior areas of study. Students will develop a marketing plan for a live client firm, on the basis of marketing theory, market research and the potential strategic directions available to their client. Students will be responsible for presenting their findings in both written and oral form to their clients.

Course Fees

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Student Status

Domestic
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What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here

Term	Last Day to Add Online	Census Date	Last Day to WNF	Last Day to WF
Semester 2	Mon 11/08/2025	Wed 20/08/2025	Fri 19/09/2025	Fri 31/10/2025

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