MARKETNG 3004MELB - Marketing Planning Project
| Career: | Undergraduate |
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| Units: | 3 |
| Term: | Semester 2 |
| Campus: | Melbourne |
| Contact: | Up to 3 hours per week |
| Restriction: | Available only to University of Adelaide College Melbourne Campus students |
| Available for Study Abroad and Exchange: | No |
| Available for Non-Award Study: | No |
| Pre-Requisite: | (MARKETNG 1001 or MARKETNG 1001OUA) and MARKETNG 2010 |
| Assumed Knowledge: | MARKETNG 3006 |
| Incompatible: | MARKETNG 3503 |
| Assessment: | Tutorial participation, assignments, oral presentation |
| Syllabus: |
Students work in groups to prepare a Marketing Plan for a local Adelaide business or not-for-profit organization. This is a capstone course in Marketing, which integrates market theory and management practices from all prior areas of study. Students will develop a marketing plan for a live client firm, on the basis of marketing theory, market research and the potential strategic directions available to their client. Students will be responsible for presenting their findings in both written and oral form to their clients. |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
| EFTSL | |||
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| 0.125 | |||
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Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
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Critical Dates
| Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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| Semester 2 | Mon 11/08/2025 | Wed 20/08/2025 | Fri 19/09/2025 | Fri 31/10/2025 |
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Class Details
| Enrolment Class: Lecture | |||||||
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| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 28583 | LE01 | 15 | 15 | 28 Jul - 15 Sep | Monday | 2pm - 3pm | 370 Docklands, 306, Teaching Room |
| 6 Oct - 27 Oct | Monday | 2pm - 3pm | 370 Docklands, 306, Teaching Room | ||||
| Automatic Enrolment Class: Tutorial | |||||||
| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 28584 | TU01 | 15 | 15 | 28 Jul - 15 Sep | Monday | 3pm - 5pm | 370 Docklands, 315, Teaching Room |
| 6 Oct - 27 Oct | Monday | 3pm - 5pm | 370 Docklands, 315, Teaching Room | ||||
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