MDIA 3341 - Advanced Digital Promotion
| Career: | Undergraduate |
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| Units: | 3 |
| Term: | Semester 2 |
| Campus: | North Terrace |
| Contact: | Up to 3 contact hours per week |
| Available for Study Abroad and Exchange: | No |
| Available for Non-Award Study: | No |
| Pre-Requisite: | MDIA 1002 or MDIA 1014OL or MARKETNG 2506 or MARKETNG 2506OUA (Prereq not required by B.Media/Media Major/Minor students |
| Incompatible: | MDIA 7004 |
| Assessment: | Social media audit and analysis, Portfolio and exegesis, Participation |
| Syllabus: |
In this course, you will develop advanced knowledge and practical skills in digital promotion. You will enhance your skills in communicating and promoting a range of brands and identities - including personal brands, businesses, charities, and sporting clubs - in a rapidly changing digital environment. Topics covered will include social media management, using and interpreting social media analytics, and digital content production. Advanced Digital Promotion can be taken as part of the Social Media and Digital Promotion major or as a standalone third-year elective. |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
| EFTSL | |||
|---|---|---|---|
| 0.125 | |||
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Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
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Critical Dates
| Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
|---|---|---|---|---|
| Semester 2 | Mon 11/08/2025 | Wed 20/08/2025 | Fri 19/09/2025 | Fri 31/10/2025 |
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Class Details
| Enrolment Class: Lecture | |||||||
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| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 28240 | LEC0 | 150 | 16 | This class does not have any timetabled face-to-face sessions. Please check MyUni or contact your Course Coordinator for details. | Note: This lecture is pre-recorded and can be viewed any time after publication in MyUni. Please refer to MyUni for details once enrolled. | ||
| Related Class: Tutorial | |||||||
| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 23027 | TU04 | 30 | FULL | 29 Jul - 16 Sep | Tuesday | 1pm - 3pm | Helen Mayo Sth, S118, Computer Suite |
| 14 Oct - 21 Oct | Tuesday | 1pm - 3pm | Helen Mayo Sth, S118, Computer Suite | ||||
| 24828 | TU05 | 30 | FULL | 1 Aug - 19 Sep | Friday | 1pm - 3pm | Helen Mayo Sth, S118, Computer Suite |
| 17 Oct - 24 Oct | Friday | 1pm - 3pm | Helen Mayo Sth, S118, Computer Suite | ||||
| 24829 | TU03 | 30 | FULL | 30 Jul - 17 Sep | Wednesday | 9am - 11am | Helen Mayo Sth, S118, Computer Suite |
| 15 Oct - 22 Oct | Wednesday | 9am - 11am | Helen Mayo Sth, S118, Computer Suite | ||||
| 25353 | TU02 | 30 | 12 | 30 Jul - 17 Sep | Wednesday | 3pm - 5pm | Helen Mayo Sth, S118, Computer Suite |
| 15 Oct - 22 Oct | Wednesday | 3pm - 5pm | Helen Mayo Sth, S118, Computer Suite | ||||
| 25354 | TU01 | 30 | 4 | 29 Jul - 16 Sep | Tuesday | 9am - 11am | Helen Mayo Sth, S118, Computer Suite |
| 14 Oct - 21 Oct | Tuesday | 9am - 11am | Helen Mayo Sth, S118, Computer Suite | ||||
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