MDIA 7004 - Social Media Management
| Career: | Postgraduate Coursework |
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| Units: | 6 |
| Term: | Semester 2 |
| Campus: | North Terrace |
| Contact: | Up to 3 hours per week |
| Available for Study Abroad and Exchange: | Yes |
| Available for Non-Award Study: | No |
| Incompatible: | MDIA 3341 |
| Assessment: | Social media audit and analysis, Portfolio of practical media production, Social Media Strategy Proposal. |
| Syllabus: |
This course equips you with advanced skills in social media management. You will enhance your skills in communicating and promoting brands and identities (including businesses, charities, sporting clubs and personal brands) in a rapidly changing media environment. You will develop knowledge of digital content strategy, planning and evaluating digital communication, and using and interpreting social media analytics. You will also develop your practical skills in digital content creation and produce a portfolio of practical media work. |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
| EFTSL | |||
|---|---|---|---|
| 0.25 | |||
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Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
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Critical Dates
| Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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| Semester 2 | Mon 11/08/2025 | Wed 20/08/2025 | Fri 19/09/2025 | Fri 31/10/2025 |
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Class Details
| Enrolment Class: Lecture | |||||||
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| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 28241 | LEC0 | 50 | 39 | This class does not have any timetabled face-to-face sessions. Please check MyUni or contact your Course Coordinator for details. | Note: This lecture is pre-recorded and can be viewed any time after publication in MyUni. Please refer to MyUni for details once enrolled. | ||
| Related Class: Workshop | |||||||
| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 22720 | WR01 | 25 | 14 | 30 Jul - 17 Sep | Wednesday | 2pm - 4pm | Helen Mayo Sth, S106, Computer Suite |
| 8 Oct - 29 Oct | Wednesday | 2pm - 4pm | Helen Mayo Sth, S106, Computer Suite | ||||
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