The University of Adelaide Home | Faculties & Divisions | Search
University Course Planner The University of Adelaide Australia

MARKETNG 3008 - Data Driven Customer Engagement

Career: Undergraduate
Units: 3
Term: Semester 2
Campus: North Terrace
Contact: Up to 3 hours per week
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: Yes
Assessment: Tests, assignments and final exam
Syllabus:

This subject responds to business growing emphasis and reliance on data and considers the use of data analytics in digital marketing. It introduces students to the many ways data can help engage customers and track performance. Students utilise relevant digital tools and technologies concerning search engine optimisation (SEO), digital analytics, and other social media metrics including Google analytics. The course emphasizes how data analytics supports digital marketing strategy and aids marketing-oriented decision-making. Students also critically examine the consequences of digital marketing, and the limits and perils of big data.

Course Fees

To display course fees, please select your status and program below:

Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.

Units
 EFTSL
Amount
3
 0.125
          
  


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
Semester 2 Mon 11/08/2025 Wed 20/08/2025 Fri 19/09/2025 Fri 31/10/2025


Class Details

Enrolment Class: Tutorial
Class Nbr Section Size Available Dates Days Time Location
24004 TU05 25 FULL 31 Jul - 18 Sep Thursday 11am - 1pm Nexus10, 228, Computer Suite
9 Oct - 30 Oct Thursday 11am - 1pm Nexus10, 228, Computer Suite
24005 TU04 25 FULL 1 Aug - 19 Sep Friday 3pm - 5pm Nexus10, 217, Computer Suite
10 Oct - 31 Oct Friday 3pm - 5pm Nexus10, 217, Computer Suite
24006 TU03 25 FULL 28 Jul - 15 Sep Monday 11am - 1pm Nexus10, 217, Computer Suite
6 Oct - 27 Oct Monday 11am - 1pm Nexus10, 217, Computer Suite
24007 TU02 25 FULL 31 Jul - 18 Sep Thursday 9am - 11am Nexus10, 207, Computer Suite
9 Oct - 30 Oct Thursday 9am - 11am Nexus10, 207, Computer Suite
24008 TU01 25 1 28 Jul - 15 Sep Monday 9am - 11am Nexus10, 217, Computer Suite
6 Oct - 27 Oct Monday 9am - 11am Nexus10, 217, Computer Suite
Related Class: Lecture
Class Nbr Section Size Available Dates Days Time Location
24516 LE01 125 1 30 Jul - 17 Sep Wednesday 2pm - 4pm Engineering Sth, S112, Teaching Room
8 Oct - 29 Oct Wednesday 2pm - 4pm Engineering Sth, S112, Teaching Room