MARKETNG 7002 - Customer Experience in Services
| Career: | Postgraduate Coursework |
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| Units: | 3 |
| Term: | Trimester 3 |
| Campus: | North Terrace |
| Contact: | Up to 3 hours per week |
| Available for Study Abroad and Exchange: | No |
| Available for Non-Award Study: | No |
| Pre-Requisite: | MARKETNG 7104 |
| Assessment: | Assessment as prescribed in the first lecture |
| Syllabus: |
This course examines customer experiences in services by reviewing core services marketing theories and concepts and then deepening these understandings based on the latest research into customers’ experience when purchasing, accessing, or using services. Building on foundational insights from the service economy, this course also focuses on customer journey mapping by studying customer engagement and the service experience throughout the customer journey, as well as the barriers to accessing services for vulnerable groups of consumers. |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
| EFTSL | |||
|---|---|---|---|
| 0.125 | |||
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Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
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Critical Dates
| Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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| Trimester 3 | Mon 22/09/2025 | Wed 24/09/2025 | Fri 31/10/2025 | Wed 26/11/2025 |
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Class Details
| Enrolment Class: Seminar | |||||||
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| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 36008 | SE02 | 50 | 13 | 8 Sep - 24 Nov | Monday | 3pm - 6pm | Barr Smith South, 2051, Teaching Room |
| 36030 | SE01 | 55 | 7 | 8 Sep - 24 Nov | Monday | 9am - 12pm | Barr Smith South, 2051, Teaching Room |
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