MARKETNG 3002MELB - Marketing Analytics
| Career: | Undergraduate |
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| Units: | 3 |
| Term: | Semester 2 |
| Campus: | Melbourne |
| Contact: | Up to 3 hours per week |
| Restriction: | Available only to University of Adelaide College Melbourne Campus students |
| Available for Study Abroad and Exchange: | No |
| Available for Non-Award Study: | No |
| Pre-Requisite: | (MARKETNG 1001 or MARKETNG 1001OUA) and (ECON 1008 or ECON 1008OUA) and (MARKETNG 2006 or MARKETNG 3006) |
| Incompatible: | MARKETNG 2002 |
| Assessment: | Tests, assignments and final exam |
| Syllabus: |
This course develops students’ capabilities to use analytical tools and techniques to address marketing problems, with a focus on providing data to assist marketing decision-making. Marketing analytics enables marketers to measure, manage and analyse customer preferences and trends, as well as evaluate marketing performance to maximize its effectiveness. Students will develop an understanding how to use marketing analytics to predict outcomes. The course also examines the ethical and technical issues related to data privacy. |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
| EFTSL | |||
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| 0.125 | |||
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Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
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Critical Dates
| Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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| Semester 2 | Mon 11/08/2025 | Wed 20/08/2025 | Fri 19/09/2025 | Fri 31/10/2025 |
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Class Details
| Enrolment Class: Lecture | |||||||
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| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 28581 | LE01 | 15 | 15 | 30 Jul - 17 Sep | Wednesday | 2pm - 4pm | 370 Docklands, 302, Teaching Room |
| 8 Oct - 29 Oct | Wednesday | 2pm - 4pm | 370 Docklands, 302, Teaching Room | ||||
| Automatic Enrolment Class: Tutorial | |||||||
| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 28582 | TU01 | 15 | 15 | 30 Jul - 17 Sep | Wednesday | 4pm - 5pm | 370 Docklands, 305, Teaching Room |
| 8 Oct - 29 Oct | Wednesday | 4pm - 5pm | 370 Docklands, 305, Teaching Room | ||||
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