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University Course Planner The University of Adelaide Australia

MARKETNG 2006 - Delivering Customer Insights

Career: Undergraduate
Units: 3
Term: Semester 1
Campus: North Terrace
Contact: Up to 3 hours per week
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: Yes
Pre-Requisite: MARKETNG 1001 or MARKETNG 1001OUA
Incompatible: MARKETNG 2505, MARKETNG 3006
Assessment: Exams/assignments/tests/tutorial work as prescribed at first lecture
Syllabus:

This course will provide students with an in-depth understanding of the practice of market research, to identify and deliver customer insights. Working in a group, students will be conduct a practical market research project; working through all stages of the market research process including research design, data collection, analysis and interpretation of findings. Students will be required to understand and apply both qualitative and quantitative research techniques and will present the findings from their research in both written and oral formats.

Course Fees

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Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.

Units
 EFTSL
Amount
3
 0.125
          
  


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
Semester 1 Mon 17/03/2025 Thu 27/03/2025 Fri 09/05/2025 Fri 13/06/2025


Class Details

Enrolment Class: Lecture
Class Nbr Section Size Available Dates Days Time Location
14710 LE01 144 8 4 Mar - 8 Apr Tuesday 11am - 1pm Nexus10, 207, Computer Suite
29 Apr - 3 Jun Tuesday 11am - 1pm Nexus10, 207, Computer Suite
Related Class: Tutorial
Class Nbr Section Size Available Dates Days Time Location
15593 TU07 24 FULL 14 Mar - 11 Apr Friday 11am - 1pm Nexus10, 217, Computer Suite
2 May - 6 Jun Friday 11am - 1pm Nexus10, 217, Computer Suite
15594 TU06 24 2 13 Mar - 13 Mar Thursday 2pm - 4pm Nexus10, 207, Computer Suite
17 Mar - 7 Apr Monday 11am - 1pm Nexus10, 217, Computer Suite
28 Apr - 2 Jun Monday 11am - 1pm Nexus10, 217, Computer Suite
15595 TU05 24 7 12 Mar - 12 Mar Wednesday 1pm - 3pm Nexus10, 217, Computer Suite
17 Mar - 7 Apr Monday 3pm - 5pm Nexus10, 217, Computer Suite
28 Apr - 2 Jun Monday 3pm - 5pm Nexus10, 217, Computer Suite
15596 TU04 24 FULL 11 Mar - 8 Apr Tuesday 1pm - 3pm Nexus10, 228, Computer Suite
29 Apr - 3 Jun Tuesday 1pm - 3pm Nexus10, 228, Computer Suite
15597 TU03 24 8 14 Mar - 11 Apr Friday 1pm - 3pm Nexus10, 217, Computer Suite
2 May - 6 Jun Friday 1pm - 3pm Nexus10, 217, Computer Suite
15598 TU02 24 4 14 Mar - 11 Apr Friday 3pm - 5pm Nexus10, 217, Computer Suite
2 May - 6 Jun Friday 3pm - 5pm Nexus10, 217, Computer Suite
15599 TU01 24 11 13 Mar - 13 Mar Thursday 9am - 11am Nexus10, 220, Computer Suite
17 Mar - 7 Apr Monday 9am - 11am Nexus10, 217, Computer Suite
28 Apr - 2 Jun Monday 9am - 11am Nexus10, 217, Computer Suite