MARKETNG 7121A - Research Project in Marketing Part A

The Research Project in Marketing is the capstone experience for the Master of Marketing. The course provides graduate students with the opportunity to undertake a supervised research project on a marketing topic. The project can be either industry-focused, or research-orientated. In Part A, students will conduct a literature review, fine-tune a research proposal and write a method chapter. It will develop students' knowledge of the scope of research, together with the processes and techniques used in marketing research. Specific topics include an introduction to research in marketing, research problem identification, research design, qualitative and quantitative methods and data collection instruments. Assessments include formal oral and written deliverables at a graduate standard. Research Project in Marketing Part A and Part B must be undertaken in consecutive trimesters and a passing grade is required in Part A before continuing in Part B.