MDIA 7015 - Communicating with Impact

Strategic communication is used to listen, persuade, promote, lead, manage, organise - to make an impact. Communicating with Impact focuses on the development and application of professional communication in a range of sectors and contexts. You will learn how to apply communication and public relations theories to communicate strategically with the public in corporate, not-for-profit, government and public sector contexts. This includes creating impactful communication in written and spoken format, and across a range of media platforms. You will develop an understanding of how to use research to set communication objectives, how to set meaningful objectives, how to craft culturally appropriate communication that makes an impact, and how to evaluate the success of your activities. This course provides a grounding in the key concepts that will continue to be built on throughout your degree.