MARKETNG 3005MELB - Marketing Communications in a Digital World
| Career: | Undergraduate |
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| Units: | 3 |
| Term: | Semester 1 |
| Campus: | Melbourne |
| Contact: | Up to 36 hours |
| Restriction: | Available only to University of Adelaide College Melbourne Campus students |
| Available for Study Abroad and Exchange: | No |
| Available for Non-Award Study: | No |
| Incompatible: | MARKETNG 2503, MARKETNG 3005OUA |
| Assessment: | Exams/assignments/tests/tutorial work as prescribed at first lecture |
| Syllabus: |
The course aims to provide students with an understanding of the communication aspects of marketing. It will cover the range of tools available to marketers for the purpose of promotion such as advertising, sales promotion, personal selling, sponsorship, publicity and public relations as well as the process by which these are integrated and planned. |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
| EFTSL | |||
|---|---|---|---|
| 0.125 | |||
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Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
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Critical Dates
| Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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| Semester 1 | Mon 17/03/2025 | Thu 27/03/2025 | Fri 09/05/2025 | Fri 13/06/2025 |
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Class Details
| Enrolment Class: Lecture | |||||||
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| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 19008 | LE01 | 18 | 15 | 3 Mar - 7 Apr | Monday | 1pm - 3pm | 370 Docklands, 306, Teaching Room |
| 28 Apr - 2 Jun | Monday | 1pm - 3pm | 370 Docklands, 306, Teaching Room | ||||
| Automatic Enrolment Class: Tutorial | |||||||
| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 19009 | TU01 | 18 | 15 | 5 Mar - 9 Apr | Wednesday | 11am - 1pm | 370 Docklands, 301, Teaching Room |
| 30 Apr - 4 Jun | Wednesday | 11am - 1pm | 370 Docklands, 301, Teaching Room | ||||
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