University Course Planner The University of Adelaide Australia

AGRIBUS 7055 - Global Food and Agricultural Markets

Career: Postgraduate Coursework
Units: 3
Term: Trimester 1
Campus: North Terrace
Contact: Taught as an intensive
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: Yes
Assumed Knowledge: Basic understanding of Agriculture & food production &/or business principles
Assessment: Assignments Oral Presentation and Exams

International food and agricultural markets have changed dramatically over the last several decades due to technological change, increased international trade, industry integration, consolidation and regulation, and issues such as increasing disposable incomes, food safety and environmental concerns. The agri-food system has evolved from producing and selling primarily homogeneous agricultural commodities to focusing more on value-adding, differentiation and coordination with other firms in the food chain. In order to remain competitive, some agribusiness firms are developing more of a marketing orientation, focusing increasingly on product development to meet heterogeneous consumer preferences and distinct market segments. The dynamic and increasingly global nature of food systems increases the need for sophisticated skills in market analysis, market planning and marketing management. This course approaches global food and agricultural marketing from a managerial perspective. The unique technical aspects of food and agricultural production, processing, distribution, wholesaling and markets are integrated with business marketing principles and strategy. Students will gain an understanding of the unique and changing structural, institutional, organizational and political aspects of food chains, as well as the fundamental economic theories and concepts necessary for analysis of global food and agricultural markets. Business marketing principles are then applied with strategic marketing extensions, and a focus on the final consumer of food products.

Course Fees

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Student Status


What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here

Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
Trimester 1 Mon 18/02/2019 Fri 22/02/2019 Fri 05/04/2019 Fri 03/05/2019

Class Details

Enrolment Class: Lecture
Class Nbr Section Size Available Dates Days Time Location
30016 LE01 35 3 18 Feb - 22 Feb Monday, Friday 9am - 1pm Nexus10, 102, Teaching Room
20 Feb - 20 Feb Wednesday 9am - 1pm Barr Smith South, 1062, Teaching Room
4 Mar - 4 Mar Monday 9am - 1pm Nexus10, 706, MBA Suite
6 Mar - 6 Mar Wednesday 9am - 1pm Nexus10, 706, MBA Suite
8 Mar - 8 Mar Friday 9am - 1pm Nexus10, 704/705, MBA Suite
18 Mar - 18 Mar Monday 9am - 1pm Nexus10, 706, MBA Suite
20 Mar - 20 Mar Wednesday 9am - 1pm Nexus10, 706, MBA Suite
22 Mar - 22 Mar Friday 9am - 1pm Nexus10, 704/705, MBA Suite