University Course Planner The University of Adelaide Australia

WINE 7002 - Evaluating Domestic and International Wine Markets

Career: Postgraduate Coursework
Units: 3
Term: Trimester 2
Campus: North Terrace
Contact: Up to 36 hours
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: Yes
Syllabus:

This course provides students with insights into the nature, structure, functional variables, and the complexities of the world's wine markets. The impact of globalisation on the wine industry is analysed utilising a typology of open, government-controlled and emerging wine markets. In the process, the focus is across-the-board on the relative attractiveness of the domestic (Australian) and various countries' wine markets and the differences between them, especially how these influence profitability. In addition, it examines key drivers in the world wine market and their impact on wine export dynamics and characteristics. There is an emphasis on matching the wine offering and the wine business capability with wine market opportunity as defined by wine consumer demand and by route to market factors and on specifying the market entry, and distribution strategies required to convert the identified market potential into profitable export sales. The key issue of wine industry competitiveness and its determinants is examined throughout, as it manifests itself through the export performance of specific wine-producing countries.

Course Fees

To display course fees, please select your status and program below:

Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information

Units
EFTSL
Amount
3
0.125
          
  


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
Trimester 2 Mon 10/06/2019 Fri 14/06/2019 Fri 26/07/2019 Fri 23/08/2019


Class Details

Enrolment Class: Seminar
Class Nbr Section Size Available Dates Days Time Location
33021 SE01 24 FULL 31 May - 7 Jun Friday 9am - 4:30pm Napier, 210, Teaching Room
21 Jun - 28 Jun Friday 9am - 4:30pm Nexus10, 706, MBA Suite
26 Jul - 2 Aug Friday 9am - 4:30pm Napier, 210, Teaching Room
16 Aug - 16 Aug Friday 9am - 12pm Nexus10, 207, Computer Suite