University Course Planner The University of Adelaide Australia

WINE 7002EX - Evaluating Domestic and International Wine Markets

Career: Postgraduate Coursework
Units: 3
Term: Trimester 1
Campus: External
Restriction: Available only to Cert, Grad and Masters of Wine Bus. Others with approval from Program Director.
Available for Study Abroad and Exchange: No
Available for Non-Award Study: No
Syllabus:

This course provides students with insights into the nature, structure, functional variables, and the complexities of the world's wine markets. The impact of globalisation on the wine industry is analysed utilising a typology of open, government-controlled and emerging wine markets. In the process, the focus is across-the-board on the relative attractiveness of the domestic (Australian) and various countries' wine markets and the differences between them, especially how these influence profitability. In addition, it examines key drivers in the world wine market and their impact on wine export dynamics and characteristics. There is an emphasis on matching the wine offering and the wine business capability with wine market opportunity as defined by wine consumer demand and by route to market factors and on specifying the market entry, and distribution strategies required to convert the identified market potential into profitable export sales. The key issue of wine industry competitiveness and its determinants is examined throughout, as it manifests itself through the export performance of specific wine-producing countries.

Course Fees

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Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information

Units
EFTSL
Amount
3
0.125
          
  

* This course is not normally offered to international students studying within Australia.


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
Trimester 1 Mon 18/02/2019 Fri 22/02/2019 Fri 05/04/2019 Fri 03/05/2019


Class Details

Enrolment Class: Seminar
Class Nbr Section Size Available Dates Days Time Location
30083 01EX 5 2 No details available