MARKETNG 7024 - Developing Global Markets (M)
Career: | Postgraduate Coursework |
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Units: | 3 |
Term: | 4036 |
Campus: | North Terrace |
Contact: | Up to 36 hours per week |
Available for Study Abroad and Exchange: | Yes |
Available for Non-Award Study: | Yes |
Assumed Knowledge: | MARKETNG 7104 |
Syllabus: |
The course will analyse both external and internal factors which are likely to influence companies when developing international markets. During this course, the student will gain deep insights into the pressures created by the international economic, political, legal, cultural, demographic, competitive and distribution factors. This course will enable students to refine their deep analytical skills towards marketplace and demand trends and anticipate issues likely to affect companies. Theories and concepts will cover expansion into international markets, political, legal and economic risk analysis, consideration of factors such as culture, geography, logistics and emerging markets. Students will be asked to analyse whether the marketing mix needs adaptation for an international market. The conceptual material developed during this course will be implemented through analysis of current companies and events and a major project. Contemporary issues facing companies in the modern world will be explored. |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.
EFTSL | |||
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0.125 |
Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
Critical Dates
Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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4036 | Tue 09/06/2020 | Thu 11/06/2020 | Wed 19/08/2020 | Not Available |
Class Details
Enrolment Class: Lecture | |||||||
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Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
33089 | LE01 | 80 | FULL | 27 May - 19 Aug | Wednesday | 1pm - 4pm | Horace Lamb, 422, Teaching Room |
Related Class: Seminar | |||||||
Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
33053 | SE01 | 80 | FULL | 14 Aug - 21 Aug | Friday | 1pm - 3pm | Horace Lamb, 422, Teaching Room | Note: Please note that these 2 seminars have been scheduled for Presentation Sessions. Your Course Coordinator will provide further details |