University Course Planner The University of Adelaide Australia

MARKETNG 7024 - Developing Global Markets (M)

Career: Postgraduate Coursework
Units: 3
Term: 4036
Campus: North Terrace
Contact: Up to 36 hours per week
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: Yes
Assumed Knowledge: MARKETNG 7104

The course will analyse both external and internal factors which are likely to influence companies when developing international markets. During this course, the student will gain deep insights into the pressures created by the international economic, political, legal, cultural, demographic, competitive and distribution factors. This course will enable students to refine their deep analytical skills towards marketplace and demand trends and anticipate issues likely to affect companies. Theories and concepts will cover expansion into international markets, political, legal and economic risk analysis, consideration of factors such as culture, geography, logistics and emerging markets. Students will be asked to analyse whether the marketing mix needs adaptation for an international market. The conceptual material developed during this course will be implemented through analysis of current companies and events and a major project. Contemporary issues facing companies in the modern world will be explored.

Course Fees

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Student Status


What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here

Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
4036 Tue 09/06/2020 Thu 11/06/2020 Wed 19/08/2020 Not Available

Class Details

Enrolment Class: Lecture
Class Nbr Section Size Available Dates Days Time Location
33089 LE01 80 FULL 27 May - 19 Aug Wednesday 1pm - 4pm Horace Lamb, 422, Teaching Room
Related Class: Seminar
Class Nbr Section Size Available Dates Days Time Location
33053 SE01 80 FULL 14 Aug - 21 Aug Friday 1pm - 3pm Horace Lamb, 422, Teaching Room
Note: Please note that these 2 seminars have been scheduled for Presentation Sessions. Your Course Coordinator will provide further details