University Course Planner The University of Adelaide Australia

AGRIBUS 7055 - Global Food and Agricultural Markets

Career: Postgraduate Coursework
Units: 3
Term: Trimester 3
Campus: North Terrace
Contact: Taught as an intensive
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: Yes
Assumed Knowledge: Basic understanding of Agriculture & food production &/or business principles
Assessment: Assignments and in-class exercises

International food and agricultural markets have changed dramatically over the last several decades due to accelerating technological change, growing international trade, industrial integration, increasing disposable incomes, and rising food safety and environmental concerns. The agri-food system has evolved from producing and selling primarily homogeneous agricultural commodities to focusing more on value-adding, differentiation and coordination with other firms in the food chain. In order to remain competitive, some agribusiness firms are developing more of a marketing orientation, focusing increasingly on product development to meet heterogeneous consumer preferences and distinct market segments. The dynamic and increasingly global nature of food systems increases the need for sophisticated skills in market analysis, market planning and marketing management. This course approaches global food and agricultural marketing from a managerial perspective. It introduces the basic concepts in economic and marketing theories and place them in the unique context of food and agricultural production, processing, distribution, wholesaling and retailing, where discussion of markets are integrated with business marketing principles and strategy. Students will gain an understanding of the unique and changing structural, institutional, organizational and political aspects of food chains, as well as the fundamental economic theories and concepts necessary for analysis of global food and agricultural markets.

Course Fees

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Student Status


What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here

Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
Trimester 3 Mon 21/09/2020 Wed 30/09/2020 Wed 25/11/2020 Not Available

Class Details

Enrolment Class: Lecture
Class Nbr Section Size Available Dates Days Time Location
36091 LE01 35 24 12 Oct - 16 Oct Monday, Wednesday, Friday 9am - 1pm Barr Smith South, 2051, Teaching Room
2 Nov - 6 Nov Monday, Wednesday, Friday 9am - 1pm Barr Smith South, 2051, Teaching Room
23 Nov - 27 Nov Monday, Wednesday, Friday 9am - 1pm Barr Smith South, 2051, Teaching Room
Note: Online delivery option available - refer to MyUni.