WINE 7002 - Evaluating Domestic and International Wine Markets
Career: | Postgraduate Coursework |
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Units: | 3 |
Term: | Trimester 2 |
Campus: | North Terrace |
Contact: | Up to 36 hours |
Available for Study Abroad and Exchange: | Yes |
Available for Non-Award Study: | Yes |
Syllabus: |
This course provides students with insights into the nature, structure, functional variables, and the complexities of the world's wine markets. The impact of globalisation on the wine industry is analysed utilising a typology of open, government-controlled and emerging wine markets. In the process, the focus is across-the-board on the relative attractiveness of the domestic (Australian) and various countries' wine markets and the differences between them, especially how these influence profitability. In addition, it examines key drivers in the world wine market and their impact on wine export dynamics and characteristics. There is an emphasis on matching the wine offering and the wine business capability with wine market opportunity as defined by wine consumer demand and by route to market factors and on specifying the market entry, and distribution strategies required to convert the identified market potential into profitable export sales. The key issue of wine industry competitiveness and its determinants is examined throughout, as it manifests itself through the export performance of specific wine-producing countries. |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information
EFTSL | |||
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0.125 |
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Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
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Critical Dates
Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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Trimester 2 | Tue 09/06/2020 | Thu 11/06/2020 | Fri 24/07/2020 | Wed 19/08/2020 |
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Class Details
Enrolment Class: Seminar | |||||||
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Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
33060 | SE01 | 20 | FULL | 1 Jun - 1 Jun | Monday | 9am - 4:30pm | Napier, 210, Teaching Room |
15 Jun - 15 Jun | Monday | 9am - 4:30pm | Napier, 210, Teaching Room | ||||
29 Jun - 29 Jun | Monday | 9am - 4:30pm | Napier, 210, Teaching Room | ||||
13 Jul - 20 Jul | Monday | 9am - 4:30pm | Napier, 210, Teaching Room | ||||
3 Aug - 3 Aug | Monday | 9am - 4:30pm | Napier, 210, Teaching Room | ||||
10 Aug - 10 Aug | Monday | 9am - 12pm | Nexus10, 220, Computer Suite |
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