University Course Planner The University of Adelaide Australia

WINE 7002 - Evaluating Domestic and International Wine Markets

Career: Postgraduate Coursework
Units: 3
Term: Trimester 2
Campus: North Terrace
Contact: Up to 36 hours
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: Yes

This course provides students with insights into the nature, structure, functional variables, and the complexities of the world's wine markets. The impact of globalisation on the wine industry is analysed utilising a typology of open, government-controlled and emerging wine markets. In the process, the focus is across-the-board on the relative attractiveness of the domestic (Australian) and various countries' wine markets and the differences between them, especially how these influence profitability. In addition, it examines key drivers in the world wine market and their impact on wine export dynamics and characteristics. There is an emphasis on matching the wine offering and the wine business capability with wine market opportunity as defined by wine consumer demand and by route to market factors and on specifying the market entry, and distribution strategies required to convert the identified market potential into profitable export sales. The key issue of wine industry competitiveness and its determinants is examined throughout, as it manifests itself through the export performance of specific wine-producing countries.

Course Fees

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Student Status


What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here

Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
Trimester 2 Tue 09/06/2020 Thu 11/06/2020 Wed 19/08/2020 Not Available

Class Details

Enrolment Class: Seminar
Class Nbr Section Size Available Dates Days Time Location
33060 SE01 30 FULL 1 Jun - 1 Jun Monday 9am - 4:30pm ,
15 Jun - 15 Jun Monday 9am - 4:30pm ,
29 Jun - 29 Jun Monday 9am - 4:30pm ,
13 Jul - 20 Jul Monday 9am - 4:30pm ,
3 Aug - 3 Aug Monday 9am - 4:30pm ,
10 Aug - 10 Aug Monday 9am - 12pm ,
33236 SE02 35 35 30 May - 22 Aug Saturday 8am - 3:30pm ,