University Course Planner The University of Adelaide Australia

MARKETNG 7104UAC - Marketing Management (M)

Career: Non-Award
Units: 3
Term: Trimester 1
Campus: University of Adelaide College
Syllabus:

Marketing lies at the core of all business. Whatever the character or size of your entity, its profit can come from only one place; the marketplace. All businesses are dependent on the income they earn from their customers, clients or buyers. In most larger businesses it is marketing managers who are primarily responsible for keeping their company close to its customers. In any case, all those who have a direct responsibility for identifying, reaching and satisfying customers are engaged in marketing and everybody in a business needs to understand its marketplace activities. This course offers a complete introduction to professional marketing thought and action. The course explains the nature and purpose of marketing, followed by the fundamentals of each of the most important marketing tasks. It analyses the business need for customer orientation, the evaluation of markets and the targeting of market opportunities. There is then assessment of buyer behaviour and the role of market information. In addition, the course explains how to integrate product and service decisions with those on pricing, distribution and promotion - and why this is necessary.

Course Fees

Tuition fees for students undertaking this course are charged by University of Adelaide College.


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
Trimester 1 Mon 15/02/2021 Thu 18/02/2021 Tue 06/04/2021 Wed 28/04/2021


Class Details

Enrolment Class: Seminar
Class Nbr Section Size Available Dates Days Time Location
30250 SE02 12 6 2 Feb - 13 Apr Tuesday 1pm - 4pm MyUni, OL, Online Class
27 Apr - 27 Apr Tuesday 1pm - 4pm MyUni, OL, Online Class
Note: This class is for offshore/interstate students only. Please refer to MyUni for details once enrolled.
Automatic Enrolment Class: Tuition
Class Nbr Section Size Available Dates Days Time Location
30274 TT01 20 14 2 Feb - 11 May Tuesday 11am - 12pm MyUni, OL, Online Class