University Course Planner The University of Adelaide Australia

MDIA 7005 - Media Relations

Career: Postgraduate Coursework
Units: 6
Term: Semester 2
Campus: North Terrace
Contact: Up to 2 hours per week
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: No
Incompatible: MDIA 2227
Assessment: Online activities 20%, media release and exegesis 30%, communication plan 50%
Syllabus:

This course introduces you to the theory and practice of media relations. It focuses on the role of media relations in a rapidly changing media environment, with an emphasis on the needs and expectations of different media, how to build effective media relationships, and the communication strategies used within the NGO, government and corporate sectors. You will enhance your understanding of media relations strategies and tactics across a variety of contexts and media platforms, design and plan a media campaign, and develop practical skills in media relations writing, research, strategy and evaluation

Course Fees

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Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information

Units
EFTSL
Amount
6
0.25
          
  


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
Semester 2 Mon 09/08/2021 Wed 18/08/2021 Fri 17/09/2021 Fri 29/10/2021


Class Details

Enrolment Class: Lecture
Class Nbr Section Size Available Dates Days Time Location
28571 LEC0 35 6 This class does not have any timetabled face-to-face sessions. Please check MyUni or contact your Course Coordinator for details.
Note: This lecture is pre-recorded and can be viewed any time after publication in MyUni. Please refer to MyUni for details once enrolled.
Related Class: Workshop
Class Nbr Section Size Available Dates Days Time Location
22604 WR01 25 7 27 Jul - 14 Sep Tuesday 1pm - 3pm Helen Mayo Sth, S118, Computer Suite
5 Oct - 26 Oct Tuesday 1pm - 3pm Helen Mayo Sth, S118, Computer Suite
29179 WRK0 13 2 This class does not have any timetabled face-to-face sessions. Please check MyUni or contact your Course Coordinator for details.
Note: This remote class is ONLY for students for whom health or location prohibits face to face attendance, AND for whom this course is CORE (rather than elective) to their program. This remote session will be delivered synchronously with the face to face session via Zoom. Your Course Coordinator will provide a Zoom link or equivalent via MyUni. This class wlll be held on Tuesdays 1-3pm.