University Course Planner The University of Adelaide Australia

WINE 7002OL - Growing Domestic and International Wine Markets

Career: Postgraduate Coursework
Units: 3
Term: Trimester 3
Campus: Online
Contact: Up to 3 hours per week
Restriction: Available only to Cert, Grad and Masters of Wine Bus. Others with approval from Program Director.
Available for Study Abroad and Exchange: No
Available for Non-Award Study: No
Assessment: Assignments/tests/group work as prescribed at first Lecture

This course provides students with insights into the nature and complexities of the world's wine markets. Students will analyse the impact of globalisation on the wine industry. The course will enable students to assess the relative attractiveness of the Australian and various countries' wine markets, understanding their differences and factors effecting profitability. This course examines key drivers in the world wine market and their impact on wine export dynamics and characteristics. Students will understand the importance of matching the wine offering and business capability, with wine market opportunity on specifying the market entry, and distribution strategies required to generate profitable export sales.

Course Fees

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Student Status


What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here

Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
Trimester 3 Mon 19/09/2022 Wed 21/09/2022 Fri 28/10/2022 Wed 23/11/2022

Class Details

No classes available.