ENTREP 5038UAC - New Venture Creation

This course is aimed at exposing the students to modern approaches to new venture creation. It focuses on the nexus between the entrepreneurial team, their opportunity and the iterative process of venture development they engage with. It is designed for anyone who needs to assess, develop or create potential business or project opportunities that are mainly, but not exclusively, based on a technological concept or a social innovation. Screening techniques are introduced that will address the new venture value proposition: including analysis of the underlying business concept, the base technology, benefits to customers, and fit with potential markets. Models for new venture development which include consideration of the resourcing requirements, the competitive landscape, team development and future strategies will be treated in depth; and a comprehensive model for new venture validation will be developed during the course.