MDIA 7005 - Media Relations
Career: | Postgraduate Coursework |
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Units: | 6 |
Term: | 4210 |
Campus: | North Terrace |
Contact: | Up to 2 hours per week |
Available for Study Abroad and Exchange: | Yes |
Available for Non-Award Study: | No |
Incompatible: | MDIA 2227 |
Assessment: | Online activities, media release and exegesis, communication plan |
Syllabus: |
This course introduces you to the theory and practice of media relations. It focuses on the role of media relations in a rapidly changing media environment, with an emphasis on the needs and expectations of different media, how to build effective media relationships, and the communication strategies used within the NGO, government and corporate sectors. You will enhance your understanding of media relations strategies and tactics across a variety of contexts and media platforms, design and plan a media campaign, and develop practical skills in media relations writing, research, strategy and evaluation |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.
EFTSL | |||
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0.25 |
Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
Critical Dates
Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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4210 | Tue 15/03/2022 | Thu 24/03/2022 | Fri 06/05/2022 | Fri 10/06/2022 |
Class Details
Enrolment Class: Lecture | |||||||
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Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
19330 | LEC0 | 40 | 22 | This class does not have any timetabled face-to-face sessions. Please check MyUni or contact your Course Coordinator for details. | Note: This lecture is pre-recorded and can be viewed any time after publication in MyUni. Please refer to MyUni for details once enrolled. | ||
Related Class: Workshop | |||||||
Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
12973 | WR02 | 10 | 2 | 9 Mar - 6 Apr | Wednesday | 1pm - 3pm | MyUni, OL, Online Class |
27 Apr - 1 Jun | Wednesday | 1pm - 3pm | MyUni, OL, Online Class | ||||
16057 | WR01 | 30 | 20 | 9 Mar - 6 Apr | Wednesday | 1pm - 3pm | Helen Mayo Sth, S118, Computer Suite |
27 Apr - 1 Jun | Wednesday | 1pm - 3pm | Helen Mayo Sth, S118, Computer Suite |