MARKETNG 7024 - Developing Global Markets (M)
|Contact:||Up to 36 hours per week|
|Available for Study Abroad and Exchange:||Yes|
|Available for Non-Award Study:||Yes|
|Assumed Knowledge:||MARKETNG 7104|
The course will analyse both external and internal factors which are likely to influence companies when developing international markets. During this course, the student will gain deep insights into the pressures created by the international economic, political, legal, cultural, demographic, competitive and distribution factors. This course will enable students to refine their deep analytical skills towards marketplace and demand trends and anticipate issues likely to affect companies. Theories and concepts will cover expansion into international markets, political, legal and economic risk analysis, consideration of factors such as culture, geography, logistics and emerging markets. Students will be asked to analyse whether the marketing mix needs adaptation for an international market. The conceptual material developed during this course will be implemented through analysis of current companies and events and a major project. Contemporary issues facing companies in the modern world will be explored.
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
Course OutlineA Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
|Term||Last Day to Add Online||Census Date||Last Day to WNF||Last Day to WF|
|Trimester 2||Mon 05/06/2023||Thu 08/06/2023||Fri 21/07/2023||Wed 16/08/2023|
|Enrolment Class: Seminar|
|33031||SE02||15||13||23 May - 8 Aug||Tuesday||9am - 12pm||MyUni, OL, Online Class||Note: This class is for offshore/interstate students only. Please refer to MyUni for details once enrolled.|
|33032||SE01||35||19||23 May - 4 Jul||Tuesday||9am - 12pm||Barr Smith South, 2052, Teaching Room|
|11 Jul - 11 Jul||Tuesday||9am - 12pm||Marjoribanks, 128, BankSA Teaching Suite|
|18 Jul - 8 Aug||Tuesday||9am - 12pm||Barr Smith South, 2052, Teaching Room|