University Course Planner The University of Adelaide Australia

MARKETNG 7024 - Developing Global Markets (M)

Career: Postgraduate Coursework
Units: 3
Term: Trimester 2
Campus: North Terrace
Contact: Up to 36 hours per week
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: Yes
Assumed Knowledge: MARKETNG 7104

The course will analyse both external and internal factors which are likely to influence companies when developing international markets. During this course, the student will gain deep insights into the pressures created by the international economic, political, legal, cultural, demographic, competitive and distribution factors. This course will enable students to refine their deep analytical skills towards marketplace and demand trends and anticipate issues likely to affect companies. Theories and concepts will cover expansion into international markets, political, legal and economic risk analysis, consideration of factors such as culture, geography, logistics and emerging markets. Students will be asked to analyse whether the marketing mix needs adaptation for an international market. The conceptual material developed during this course will be implemented through analysis of current companies and events and a major project. Contemporary issues facing companies in the modern world will be explored.

Course Fees

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Student Status


What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here

Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
Trimester 2 Mon 05/06/2023 Thu 08/06/2023 Fri 21/07/2023 Wed 16/08/2023

Class Details

Enrolment Class: Seminar
Class Nbr Section Size Available Dates Days Time Location
33031 SE02 15 13 23 May - 8 Aug Tuesday 9am - 12pm MyUni, OL, Online Class
Note: This class is for offshore/interstate students only.  Please refer to MyUni for details once enrolled.
33032 SE01 35 19 23 May - 4 Jul Tuesday 9am - 12pm Barr Smith South, 2052, Teaching Room
11 Jul - 11 Jul Tuesday 9am - 12pm Marjoribanks, 128, BankSA Teaching Suite
18 Jul - 8 Aug Tuesday 9am - 12pm Barr Smith South, 2052, Teaching Room