MARKETNG 7104OL - Marketing Management (M)
|Up to 36 hours
|Available for Study Abroad and Exchange:
|Available for Non-Award Study:
|Assignments as outlined in the first lecture
Marketing lies at the core of all business. Whatever the character or size of your entity, its profit can come from only one place; the marketplace. All businesses are dependent on the income they earn from their customers, clients or buyers. In most larger businesses it is marketing managers who are primarily responsible for keeping their company close to its customers. In any case, all those who have a direct responsibility for identifying, reaching and satisfying customers are engaged in marketing and everybody in a business needs to understand its marketplace activities. This course offers a complete introduction to professional marketing thought and action. The course explains the nature and purpose of marketing, followed by the fundamentals of each of the most important marketing tasks. It analyses the business need for customer orientation, the evaluation of markets and the targeting of market opportunities. There is then assessment of buyer behaviour and the role of market information. In addition, the course explains how to integrate product and service decisions with those on pricing, distribution and promotion - and why this is necessary.
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.
Course OutlineA Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
|Last Day to Add Online
|Last Day to WNF
|Last Day to WF
|Enrolment Class: Seminar
|This class does not have any timetabled face-to-face sessions. Please check MyUni or contact your Course Coordinator for details.