MARKETNG 7120 - Research Project in Marketing (M)
Career: | Postgraduate Coursework |
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Units: | 6 |
Term: | 4236 |
Campus: | North Terrace |
Contact: | Up to 36 hours |
Available for Study Abroad and Exchange: | Yes |
Available for Non-Award Study: | Yes |
Pre-Requisite: | COMMERCE 7039, MARKETNG 7104 |
Syllabus: |
The course provides graduate students with the opportunity to undertake a supervised research project on a marketing topic. Using qualitative and quantitative techniques of marketing research, you will conduct a research project on a marketing problem to address challenges facing any organisation – including market segmentation, targeting and positioning, estimating market potential, forecasting demand, advertising, pricing and more. It will develop students' knowledge of the scope of research, together with the processes and techniques used in marketing research. Specific topics include an introduction to research in marketing, research problem identification, research design, qualitative and quantitative methods, data collection instruments, qualitative and quantitative data analysis, reporting and presentation of results. |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.
EFTSL | |||
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0.25 |
Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
Critical Dates
Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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4236 | Mon 06/06/2022 | Thu 09/06/2022 | Fri 22/07/2022 | Wed 17/08/2022 |
Class Details
Enrolment Class: Seminar | |||||||
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Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
33029 | SE02 | 15 | 10 | 24 May - 9 Aug | Tuesday | 10am - 1pm | MyUni, OL, Online Class |
33030 | SE01 | 35 | 31 | 24 May - 9 Aug | Tuesday | 10am - 1pm | Nexus10, 102, Teaching Room |